[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.oafm.cz\/jak-funguje-web\/#Article","mainEntityOfPage":"https:\/\/www.oafm.cz\/jak-funguje-web\/","headline":"Jak funguje web","name":"Jak funguje web","description":"T\u00edm nemysl\u00edm jen to, co je vid\u011bt na prvn\u00ed pohled, ale to v\u0161echno v pozad\u00ed. A kdy\u017e p\u00ed\u0161i v\u0161echno, mysl\u00edm t\u00edm opravdu v\u0161echno. Copak se tam asi odehr\u00e1vaj\u00ed za v\u011bci. Nejd\u016fle\u017eit\u011bj\u0161\u00ed je asi SEO. \u017de … ","datePublished":"2021-01-19","dateModified":"2021-01-19","author":{"@type":"Person","@id":"https:\/\/www.oafm.cz\/author\/#Person","name":"","url":"https:\/\/www.oafm.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/4ae18345300f35922a2a7b2caa17564b68acab8514eff939a8a019efde378c24?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/4ae18345300f35922a2a7b2caa17564b68acab8514eff939a8a019efde378c24?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"oafm.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.oafm.cz\/wp-content\/uploads\/SEO_10_10_10_2.jpg","url":"https:\/\/www.oafm.cz\/wp-content\/uploads\/SEO_10_10_10_2.jpg","height":0,"width":0},"url":"https:\/\/www.oafm.cz\/jak-funguje-web\/","about":["Nakupov\u00e1n\u00ed"],"wordCount":447,"articleBody":"   T\u00edm nemysl\u00edm jen to, co je vid\u011bt na prvn\u00ed pohled, ale to v\u0161echno v pozad\u00ed. A kdy\u017e p\u00ed\u0161i v\u0161echno, mysl\u00edm t\u00edm opravdu v\u0161echno. Copak se tam asi odehr\u00e1vaj\u00ed za v\u011bci. Nejd\u016fle\u017eit\u011bj\u0161\u00ed je asi SEO. \u017de nev\u00edte o\u010d jde. To si mysl\u00edm. Tak\u017ee se pokus\u00edm o stru\u010dn\u00e9 vysv\u011btlen\u00ed. Tato zkratka znamen\u00e1 v angli\u010dtin\u011b search engine optimization a v \u010de\u0161tin\u011b by se to dalo nazvat p\u0159ibli\u017en\u011b jako optimalizace webu pro vyhled\u00e1va\u010de. \u017de jsem v\u00e1m t\u00edm nic moc ne\u0159ekl. Dobr\u00e1. To v\u0161e v\u00fd\u0161e zm\u00edn\u011bn\u00e9 je sada n\u00e1stroj\u016f a dal\u0161\u00edch r\u016fzn\u00fdch v\u011bci\u010dek, kter\u00e9 hl\u00eddaj\u00ed kde je web um\u00edst\u011bn, a hlavn\u011b kam um\u00edst\u011bn bude. Tedy, SEO jede v jednom kuse a ur\u010duje po\u0159ad\u00ed webu, tedy jeho um\u00edst\u011bn\u00ed v seznamu po vyhled\u00e1v\u00e1n\u00ed. Ano, skute\u010dn\u011b po n\u011bm. P\u0159\u00edklad, zad\u00e1te slovo ly\u017ee a on to slovo najde. Na v\u0161ech webech. Ov\u0161em kdyby v\u00e1m je vyjel v neuspo\u0159\u00e1dan\u00e9m stavu, tak budete \u010d\u00edst o tom, \u017ee n\u011bkdo ly\u017ee pol\u00e1mal, ale po\u0159\u00e1d to nebude, co chcete. Pr\u00e1v\u011b proto jsou za\u0159azeny weby podle relevance. To znamen\u00e1, \u017ee web mus\u00ed b\u00fdt se SEO v souladu, mus\u00ed b\u00fdt udr\u017eov\u00e1n, mus\u00ed b\u00fdt d\u016fv\u011bryhodn\u00fd a tak podobn\u011b. Tohle v\u0161echno dok\u00e1\u017ee vyhled\u00e1va\u010d ur\u010dit a kdy\u017e je v\u0161e v po\u0159\u00e1dku, za\u0159ad\u00ed jej do v\u00fdsledku vyhled\u00e1v\u00e1n\u00ed jako prvn\u00ed a pak dal\u0161\u00ed a dal\u0161\u00ed. Pochopit zcela p\u0159esn\u011b syst\u00e9m je pak ji\u017e asi jen pro SEO specialisty, kte\u0159\u00ed o tom v\u00ed naprosto kde co. A pr\u00e1v\u011b oni zast\u00e1vaj\u00ed d\u016fle\u017eitou funkci udr\u017eovat p\u0159i \u017eivot\u011b web a jeho kamar\u00e1d\u010doft s vyhled\u00e1va\u010dem a se SEO. Pokud nen\u00ed v\u0161e v po\u0159\u00e1dku, za\u010dne se web propadat na st\u00e1le ni\u017e\u0161\u00ed a ni\u017e\u0161\u00ed pozice, a\u017e se ocitne n\u011bkde docela vzadu a t\u00edm vlastn\u011b kon\u010d\u00ed, proto\u017ee tam ji\u017e skoro nikdo chodit nebude. Snad jen n\u011bjak\u00fd masochista, nebo ten, kdo jen nam\u00e1tkou weby proch\u00e1z\u00ed. Proto si to v\u0161e v\u00fd\u0161e popsan\u00e9 mus\u00ed majitel pohl\u00eddat a pokud ne on s\u00e1m, mus\u00ed si na to n\u011bkoho zjednat. Nu\u017ee, pokusil jsem se vysv\u011btlit co b\u011b\u017e\u00ed v pozad\u00ed webu, ale v\u011b\u0159te, \u017ee krom\u011b toho, co jste zde \u010detli je tam je\u0161t\u011b spousta dal\u0161\u00edch v\u011bc\u00ed.                                                                                                                                                                                                                                                                                                                                                                                           4.3\/5 - (6 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Jak funguje web","item":"https:\/\/www.oafm.cz\/jak-funguje-web\/#breadcrumbitem"}]}]